MKT Unit 3 Individual Project Research Paper Example | Topics and Well Written Essays - 1750 words

MKT Unit 3 Individual Project - look for Paper ExamplePart 2 deals with Application to Product/Service, this erupt mainly focus on Strategic Marketing send off of Pentax PocketJet 3. Introduction This Project will be mainly about the Strategic Marketing Plan of Pentax PocketJet 3 using the integrated marketing communications method. According to the Ameri cannister Association ofAdvertising Agencies, integrated marketing communications identifiesthevalueof a spaciotemporalplanthat assesses theplannedrolesof a variety of public relations,communicationdisciplinesadvertising, sales promotionand personal selling, and joins them togive consistency, clarity,and highest communicationimpact. PART 1 General Research Communication channel Acommunication channel refers to a physicaltransmission mediumfor example a wire or to a pellucid connectionmore than a bigeminalxedmedium for instance a radio channel. A channel is used tosuggestaninformationsign, such as a digitalbit stream, from one or severalsendersto one or severalreceivers. Communication conduct have evolved with more emphasis on multiplexing of multiple channels at higher data rates over the same link or channel (Hura & Singhal 215). The Advertising Pros and Cons There are a component of contrasting estimations about advertising. Those in favor state that advertising educates customers regarding new products and services that can assist them develop their lives. It also enhances sales so that organizations can produce things at lesser equals and create things cheaper. And it helps the financial system and provides jobs to several people. With no advertising some free TV and radio channels would not be able to exist. Gaming and other procedures are promoted by ads. Ticket costs will be high without advertisements. In contrast, critics say that customers redress for advertising during higher product costs. They say that small organizations sometimes must close as they cannot fight with larger ones. Through a dvertising, persons sometimes buy goods that they cannot bear and often may not afford. This guides to a high personal debt. It also guides to a casual society products are thrown away and more ball up and pollution is produced. Children are so often the main aim of advertisers. They sometimes do not recognize which products are good and buy wrong things. truehearted food and snack firms show ads, which guide to diabetes and obesity. Direct Marketing Pros & Cons Direct marketing contains direct trade. So it is cost helpful for customers, because there is no cost hike due to retailers or wholesalers. Marketing managers may state certainly of the correct answer to their goods. The profit or loss may be unembellished correctly judged. In contrast, it can be seen as attack of privacy, as consumer questions where we increased their private details. And negative figure of direct mail and not postulate phone calls. Relatively expressed due to high costs of making direct contact rather than the broad approach of advertising (Somers, Cain, and Jeffery 335). Sales Promotions Pros & Cons By running a sales promotion, a business owner can increase the sales and also improve the bottom line. Sales promotions have the prospective to develop relationships with customers and also the suppliers. One of the advantages of using sales promotions is that it influences customer behavior. The thought of the sale may well influence the consumer to do a purchase when they were not planning to do so. The notion of missing out on the